NIGHT HANGOUT AT FISHEE COFFEE
A café story about slowing down and staying a little longer.
- Social Reels
- Creative Direction
- Brand Film Production
- Social Reels Production
Night Hangout at Fishee Coffee is a short-form café lifestyle film created in Bukit Jalil, Kuala Lumpur. Rather than focusing only on coffee or menu items, the film explores what makes people want to stay — warm lighting, live music, conversation, small details and the feeling of a slower evening. Through intimate observational moments, live performance, ambient sound and warm low-light imagery, the film presents Fishee Coffee as more than a place to drink coffee. It becomes a space to pause, connect and enjoy the night. The final piece was designed as a social-first visual story that communicates atmosphere, community and lifestyle.
- Client
- Fishee Coffee
- Project location
- Bukit Jalil, Kuala Lumpur, Malaysia
- Project date
- 07/07/26
- Services provided
- Social Reels · Creative Direction · Brand Film Production · Social Reels Production
- Deliverables
- 1 Cinematic Social Reel · 1 Vertical Brand Film · 4 Selected Film Stills
Concept
A café story about slowing down and staying a little longer.
Brand objective
Present Fishee Coffee as more than a café by highlighting the atmosphere, live music and social experience that make the space feel inviting, relaxed and memorable.
Creative direction
The visual direction focused on warm ambient lighting, natural low-light contrast and observational camera movement. Live music, intimate table moments, coffee, instruments and the surrounding crowd were layered together to create a feeling of presence rather than a conventional promotional reel. The edit was paced slowly to reflect the mood of the evening, allowing sound, light and human interaction to carry the story.
Client challenge
The challenge was to capture a dark, busy café environment without losing the natural mood of the space. The film needed to feel cinematic while preserving the authenticity of the live music, warm lighting and spontaneous customer interactions.
My role & key decisions
Creative Direction · Videography · Editing · Visual Storytelling · Colour Treatment I shaped the film around atmosphere rather than product promotion, using live music and human moments as the emotional anchors. Key visual decisions included retaining the existing warm low-light environment, using close details of the sound mixer, instruments and performers, and balancing crowd scenes with quieter visual moments to create rhythm and intimacy.
Deliverables
1 Cinematic Social Reel 1 Vertical Brand Film 4 Selected Film Stills
Distribution & verified results
Published as a vertical social reel highlighting Fishee Coffee’s evening atmosphere, live music and café lifestyle experience. The piece was also developed as a portfolio case study for hospitality and café brand storytelling.
